Proshare, a leading financial information hub in Africa, recently migrated to a new website, ‘Proshare.co’, as part of a digital transformation and business reengineering process to fulfill its commitment to empowering, educating and enlightening investors on investment opportunities in business and financial markets.

The new focus and integration of Artificial Intelligence (AI)  and Machine Learning (ML) in meeting evolving market needs align with its pay-off tagline, “Intelligent Investing.” Over the last 15 years, the mandate has evolved to provide credible and reliable information to support a discerning retail market.

With its new subscription-based website, the company has devolved into five major professional practice areas; digital media, investor relations, impact research, market intelligence and strategic advisory services.

On the “Arise Xchange” programme, Mr. Boason Omofaye, programme anchor, discusses with Mr. Olufemi Awoyemi, mni the Chairman of Proshare’s Board of Directors. Awoyemi speaks on the evolution, transition and new direction of Proshare.