Thursday, October 14, 2021 / 05:43 PM / By Release by PSLCapital / Header Image Credit: PSL Capital 

PSL Capital Limited, a leading indigenousbroker/dealer firm, has completed a strategic rebranding effort as part of itsaccelerated company growth and renewal of its corporate vision. At the core ofthe rebrand is a change of the company name to Parthian Securities Limited and anupdate to the corporate logo and domain name (parthiansecuritiesng.com)

Over the past 5 years, Parthian Securities Limitedhas cemented its status as a market leader for securities trading in Nigeriaand across Africa. It has experienced 30%+ YTDgrowth in client acquisition, tallying 1,100customers across the country. This growth reflects the increasing recognitionof individuals and companies that Parthian Securities Limited offers an easyand convenient platform for real-time trading of securities.

The rebranding is part of the organisation'sstrategy to evolve its business and create a platform for new opportunities. Despitethe name change, the corporate philosophy remains the same as the company looksto invest in new and innovative ways to bring the financial markets closer toparticipants in the Nigerian Capital Market.

"Over the past nine years, we've built a strongreputation for innovation and excellence", said Oluseye Olusoga, GroupManaging Director, Parthian Partners Limited. "We want to leverage on thestrong brand name that is Parthian and ensure that all subsidiaries under thegroup identify under a uniform brand name. While we wanted to reflect our workin the new naming accurately, we also wanted to properly market the organisationin pursuit of new opportunities for future growth and expansion".

In all, the renaming embodies an organisationreinventing itself but is still very committed to its roots. The new identitybuilds upon its history of innovation and excellent service delivery and opensdoors to the future.

Commenting, the Acting Managing Director, ParthianSecurities Limited, Mr Ogunwale Kehinde, said: "We are excited about thischange, and it marks a strategic pivot in our future direction as a business. Whilewe remain committed to offering outstanding services to our amazing clientele,there is tremendous potential to grow, and this our new branding positions usto take full advantage of those opportunities".

Related News

1.    StandardChartered Bank Deepens Wealth Management in Nigeria, with Bank More Score More

2.  Wema BankReaffirms Commitment to Customer Service at HNI Event

3.  "It's AllAbout You", Ecobank Teller Akinwuntan Assures Ecobank Customers

4.  Ecobank Remains"Best Retail Bank in Nigeria" - Asian Banker Awards

5.   AXA MansardImproves its Online Experience with its New Chatbot, Nikki

6.  FairMoney debutsInvestment Offering, host Investors at Champagne and Cocktail Event

7.  UBA's LEOContinues to Evolve, Remains Smartest Banking Chatbot

8.  Ecobank GivesEntrepreneurs an Edge with "Business Account"

9.  Partners inProgress. MTN Nigeria Joins FG Delegation at the 2021 Edition of UNIIS

10. StandardChartered Launches Smart Business Loan (SBL)