LATEST UPDATES
Card-image-cap

Business | Products & Services

Standard Chartered Bank Deepens Wealth Management in Nigeria, with Bank More Score More

Oct 13, 2021   •   by   •   Source: Proshare   •   eye-icon 1210 views

Wednesday, October13, 2021 / 08:55 AM / Release by Standard Chartered Bank / Header Image Credit: Standard Chartered Bank


Aspart of its strategy to deepen wealth management service in Nigeria, StandardChartered Bank announced the launch of 'BANK MORESCORE MORE', a campaign targeted towards rewarding clients of the Bank with anauthentic Liverpool Football Club (LFC)-branded merchandise.


Clients ofthe Bank stand the chance of winning various prizes, including a once-in-a-lifetime trip to Anfield to watch LFC play, when customers open accountsthrough Standard Chartered Bank's Digital platform or when customers signup to its Wealth Investment products.


Speakingon the campaign, Mr. Dayo Aderugbo, Head of Corporate Affairs and Brand &Marketing at Standard Chartered Nigeria, said "BANK MORE SCORE MORE" was aninitiative to launch the bank's wealth management business. According toAderugbo, "Our aim for the campaign is to engage and reward existing customers,while welcoming new ones. As the name suggests, the campaign will reward thosewho transact more. The Liverpool Football Club is amongst the most belovedfootball clubs in the world, with over 770 million fans, so we are proud to beoffering such prizes to our customers".


DavidIdoru, Head of Consumer, Private and Business Banking at the bank added: "theBank More Score More campaign offers a 'money cannot buy' experience customerslook forward to. It is important for us at the Bank to offer our customers thebest banking experience possible - through digital banking innovation andproviding access to one of the biggest and most successful clubs. We lookforward to watching BANK MORE SCORE MORE's winner experiences". To take part inthe competition, new customers simply open an account through SC Mobile App.Existing customers can also participate by taking wealth investment products.


StandardChartered Bank's "BANK MORE SCORE MORE" was developed after intense competitionacross the banks over 90,000 staff. More than 90 marketing plans were submittedacross 25 markets, each developed by cross-functional teams to ensure that thecampaigns were well-thought-out. For the final round, six teams pitchedvirtually, resulting in three winners who then developed BANK MORE SCORE MORE.


The bankhas been the main sponsor of Liverpool F.C. since 2010 and will extend itssponsorship to the end of the 2022-2023 season, making it the second-longestsponsorship deal in LFC's history.


Proshare Nigeria Pvt. Ltd.


Related News

  1. Standard Chartered Bank Nigeria Limited launches Easy Payment Plan (EPP) for Credit Card Users
  2. AIRTELAFRI Signs Strategic Partnership With Standard Chartered Bank
  3.  Digital Transformation- Next Frontier says Standard Chartered Bank
  4. Standard Chartered Bank launches SME month
  5. Standard Chartered Bank introduces mortgage products
  6. Standard Chartered Gets $100 Million Fed Fine for Unsafe Banking

Proshare Nigeria Pvt. Ltd.

Get the App

apple-store  play-store

Connect with us


Proshare is a professional practice focused on delivering research and information services to bridge the gap between investors and markets; by delivery on credible, reliable, and timely engagements through the following areas — Impact Research, Market Intelligence, Strategic Advisory, Stakeholder Relations & Digital Media.