Leadway Partners AWABAH to Provide Financial Services to The Informal Sector

Monday, November 16, 2020 / 5.30 PM /By AWABAH / Header ImageCredit: Twitter; @AwabahNigeria

The ongoingworldwide pandemic has enlightened people on the need to be financially stableand successful, especially in a 3^rd world country like Nigeria. Witha stretched economy and inflation at 13.22% in August 2020, there has been asurge in investments towards attaining financial security locally andinternationally. This new normal has affected every industry inNigeria.

Statistics showthat in Nigerian universities, 5 out of 10 students drop out or defer theiradmission due to financial constraints, born of their parent's inability tomeet up financially. In the entertainment industry, there are A-list and B-listartists who do not have the proper information to make legitimate financialinvestments and they quickly go broke after they stop being in demand.

With this inmind, Leadway has agreed to partner with Awabah Nigeria to bring financialservices closer to the informal sector, with a keen eye on further enhancingNigeria's financial inclusion goals. Awabah Nigeria is a financial service companythat is built to assist its audience take that big step in their lives andescape living paycheck to paycheck.

Tohelp its clients reach their desired financial goals, Awabah Nigeria says itaims at providing access to micro pensions and target savings products andusing this as leverage to increase and build its clients' wealth.

Awabah says it is a solution-driven entityand this has moved the company to seek partnerships with the Lagos StateEmployment Trust Fund and Riby (the Tech-based Financial solutions provider)to provide a plethora of strategies, to transform oldand existing investments to practical and achievable products designed todeliver real value.

Awabah NG isscheduled to launch virtually on the 20th of November 2020, across differentsocial media platforms.