Business | People

IWD: AXA Mansard Empowers 100 Female Entrepreneurs with Digital Marketing Skills

Mar 16, 2023   •   by   •   Source: AXA Mansard   •   eye-icon 145 views

As part of its continued effort to increase opportunities for women, accelerate their participation in economic activities and encourage digital equity, AXA Mansard, a member of AXA, a global leader in insurance and asset management, has empowered over 100 young female entrepreneurs with digital marketing skills in Lagos.


The two-day digital marketing training which held In Victoria Island, Lagos, as part of the company's lined up programmes to commemorate this year's International Women's Day, "seeks to empower female SMEs owners with skills to Improve their digital output and position them for the immense opportunities available in the digital space", said Jumoke Odunlami, Chief Customer and Marketing Officer, AXA Mansard Plc. 


Odunlami noted that this is in line with AXA Mansard's inclusivity agenda; explaining that the company is convinced that support for women through its inclusive protection programmes, is important to AXA's purpose of acting for human progress by protecting what matters. 


She furthered that focusing on digital equity as a sub-theme of this year's IWD is because the company realizes the importance of digital to the growth of the SME sector in Nigeria and wants to ensure that women are empowered enough to be a consequential part of that growth.


"It's almost trite to say that SMEs are the engine for economic growth, especially in developing countries like Nigeria. What needs to be continually discussed is how Nigeria is going to unlock that potential for economic development and how much of those potentials will be unlocked by women and for women ".