Kindly join Dr. Tahiru Liedong at the third edition of the Institute of Directors Nigeria's Fresh Wide Perspectives (FWP) programme as he leads a discussion on "Perspectives on Non-Market Strategy: A critical assessment of Lobbying & Business-Government Relations in Emerging Economies" 



While "know your customer" is paramount for business success, ditto also is "know the country or Business Environment." Take China, for example, where their companies are fast learning that combining Market Strategies and practices with the smart leveraging of government support can open doors and win contracts. Smart executives should be prepared to do some hard work and commit long-term to developing an effective non-market strategy in other to be competitive in their business ecosystem. 

Directors need to understand how to integrate market and non-market strategies to sustain competitive advantage and to engage with their social and political environment as this will help to shape the rules of the game and reduce the risk of being hemmed in by external actors. 



Should you want to be among the few directors of top corporations that want to learn the art of integrating market and non-market strategies in other to sustain competitive advantages in their business environment, please register on the link below to join the session.

Fee: N50, 000 per participant