Giving.NG partners with Shoprite Nigeria on ‘40 Days of Giving Campaign’ aimed at inspiring people and organizations to spread kindness and treat that as an everyday thing, rather than an occasional activity.

Giving.NG, Africa’s first and only free crowdfunding platform has announced that it will launch a campaign through which it plans to help less privileged people across Nigeria, as well as reward organizations and individuals doing amazing social impact work around the country.

The campaign themed 40 Days of Giving and being launched in partnership with Africa's largest fast-moving consumer goods retailer, Shoprite Nigeria is expected to span the Christmas season and into the New Year.

Traditionally, the Christmas season has been known to be a season of giving, with statistics showing that most donations are made during this time. For most people, the season provides an opportunity to appreciate people who have been there for them all year round or give to the less privileged around them. The 40 Days of Giving campaign plans to tap into this existing trend in a way that encourages people to give and create a chain of giving that goes beyond the festive season.

Speaking about the campaign, Sterling One Foundation's CEO, Olapeju Ibekwe explained that this was a much-needed campaign considering how tough the year has been, alongside the huge loss caused by the recent flood crisis in at least 32 states of the country. In her words;

"This campaign is about getting as many people as possible to join us in lending a helping hand to vulnerable Nigerians while supporting those changemakers who have been on the frontlines doing the same all year round. For each day of the campaign, we want to support at least one person, selected through an online nomination with their next meal, resources to restart their small business or just new clothes. We just want to spread kindness to as many people, every day."

The 40 Days of Giving campaign is expected to kick off on December 2, 2022 and run till January 10, 2023. As part of the campaign, people can donate money to a fundraiser on the Giving.NG platform or items at designated points including Shoprite stores nationwide.

Commenting on their partnership to execute this, Shoprite Nigeria’s Head of Marketing, Kunle Abiola stated that the campaign is a laudable initiative that has a lot of potential to bring change into people’s lives. In his remarks, he said;

“Beyond want the items donated can do for the beneficiaries, we are keen on the hope that these acts of kindness can spread among Nigerians. We are giving our shoppers an opportunity to be part of a very noble initiative and we know they will buy into it.”

With this partnership, shoppers can buy items at any Shoprite store across the country and drop them off at designated points in the store from where they will be collected and redistributed to selected NGO or given out in store as a paid forward gesture to other shoppers. Some of the beneficiaries nominated online will also receive shopping vouchers which they can redeem at any Shoprite store closest to them.

Both brands are hopeful that they can grant as many wishes as they can from the nominations and requests they will receive, even as they look forward to having Nigerians join them in playing ‘Everyday Santa’ and spreading kindness.