Thursday, April 01, 2021 / 8:00AM / FITC /Header Image Credit: FITC

Most organizations are stillfaced with a myriad of uncertainties due to the economic toll COVID-19 had ontheir businesses and the world. These uncertainties include navigating areality where their products & services may no longer have the samestanding as they did prior to the outbreak. Considering the dramatic increase inthe amount of time people are presently spending online, it is imperative fororganizations to take advantage of strategic digital marketing to drive newleads and accelerate sales.

Understanding this, the FinancialInstitutions Training Centre (FITC) is set to host a DigitalMarketing Summit on Wednesday, April 14th, 2021 from 11:00am (WAT), with the theme "Digital Marketing:Accelerating Sales in Uncertain Times".

Participants will be engaged in practicalsessions on:

• Marketing Analytics
• Digital Content Creation and Optimization
• Search Engine Optimization Techniques
• LinkedIn Marketing

The event will focus on these keyareas:

• Digital 2021: Data, trends, and opportunities to guide business marketing strategy and accelerate sales
• Creating Digital Customer Experience: Developing and optimizing your digital customer experience in 2021
• Digital Marketing: Practical steps to increase e-commerce sales 

The keynoteaddress will be delivered by the Managing Director/Chief Executive Officer,FITC, Mrs. Chizor Malize. Other speakers expected at the Summit include:

• Adedotun Ayangbile, Head, Customer Success Operations, Terragon Group
• Yvonne Ige, Vice President Business Development, Softcom Limited
• Tobi Asehinde, Founder, Digital Marketing Skill Institute
• Dr. Tola Elatuyi, Head of Marketing, Pladis Global Nigeria
• Jimoh Ibraheem, Chief Executive Officer, Tech O'Clock
• Salem King, Social Media Strategist/Content Creator  

To participate in this event,click here http://bit.ly/FITC_DigitalMarketingSummit to register.

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