Wednesday, December 08, 2021 / 04:5AM / FirstBank /ImageHeader Credit: FirstBank 

The roof is alreadygetting raised with #FirstBankIssaVybe, #DecemberIssaVybe campaigns. WithFirstBank, it is always a total experience of being woven into the fabric ofsociety from banking at its finest, to music, fashion, arts, and sports. Acrossthe spectrum of human endeavour, FirstBank stands tall behind its over 32million customers and counting. 

As FirstBank makesevery day a vybe every December, it is also passionate about ensuring thateveryone vybes with kindness. This is in sync with the words of Maurice Elias,Professor of Psychology, "without kindness, our communities, families, schools,and classrooms become places of incivility." As we get the blast of the season,the 127 years strong banking brand in furtherance of its kindness campaign hascreated a simple calendar to ease your ability to create a SPARK in the livesof people around you. 

At FirstBank, SPARKstands for Start Performing Acts of Random Kindness. The SPARK initiative waslaunched 4 years ago to make a difference in the nation by seeking to inspireand institutionalize kindness. By encouraging kindness, empathy andconsideration for others, SPARK is placing FirstBank at the forefront of thesocial impact space. The unique way FirstBank is amplifying kindness is throughits different directorates and departments. This way the Bank is reaching morecommunities, touching more lives, and spreading kindness. 

The FirstBankkindness drive stands on three (3) pillars of compassion, civility, andcharity. Compassion and charity readily come tops when we think about kindness,and FirstBank is championing the cause to also promote civility through theSPARK initiative. Civility covers the aspects of kindness that does not costyou anything to use in igniting the world around you. Imagine as you get to thevenue of the next FirstBank's DecemberIssaVybe show, and you give up a parkinglot closer to the event hall to the car behind you? 

The global head ofmarketing and corporate communication of FirstBank, Folake Ani-Mumuney says "AtFirstBank, we spend every waking moment working to create meaning in the livesof our customers and publics. We are inspiring kindness because it bringsmeaning to lives and creates a happier society. So, as you vybe this Yuletide,vybe with kindness."

Kindness does nothave to cost you a kobo, so click here to download and share your kindness calendar for those simpletips to start performing acts of random kindness every day this December.

The need to promotekindness in our homes, schools, fun places, and the society at large cannot beover-emphasized especially with the increased incidence of bullying prevalentaround us. In promoting the need for kindness in education and 'cyberkindness', FirstBank sponsored two impactful webinars during its corporateresponsibility & sustainability week in July 2021. You can click here toaccess the Zoom recordings of the webinars. 

Kindness should be away of life, and FirstBank is at the forefront. Join the kindness train, vybewith kindness this Yuletide and always!

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