Enabling Dreams with First Bank 'December is a Vybe

Friday, December 03, 2021 / 08:00AM /Firstbank /HeaderImage Credit: Firstbank

Oneof the most fascinating quotes of popular British business magnate and author,Sir Richard Brandson is that "A great business is simply an idea to make otherpeople's lives better." This vital nugget aligns with a global view that acritical element of successful brands is the ability to beyond functionalproducts benefits become a visible partner in customers lives, enabling themlive better and happier, aim higher and achieve their dreams.

Forbusinesses, this means seeing beyond financial gains into becoming a true allyand partner who make life worth living. This is a core hallmark of the fewenduring global brands and FirstBank appears focused on towing the path.

Beyondbusiness promotion and marketing engagements solely for commercial value, thepremier bank in its 127th year is assisting Nigerians to live happier andcreate awesome memories of good time with cherished ones through some coolinitiatives.

Globally,December heralds the holiday season during which people love to celebrate, unwindand relax with loved ones. Though checkered by Covid-19 disruptions in 2020,FirstBank is giving a new expression and meaning to 'December in Nigeria' withthe high-octane and life enriching #FirstBankIssaVybe, #DecemberIssaVybecampaign.

Thecampaign which started in 2018 is already generating ripples across the citieswith Nigerians across ages anticipating the new trick FirstBank will pull outfrom the hat this year.

Throughthe annual FirstBankIssaVybe campaign, FirstBank sponsors of an array of thehottest and coolest entertainment platforms across music, fashion and artsduring the month of December, with massive ticket giveaways to premium events.

Thegoal is to create enthralling and memorable experience for customers in theYuletide season as they bond with family and friends, whilst connecting withtheir favourite superstars.

Commentingwith much enthusiasm on the year-end campaign, global head marketing andcorporate communication of FirstBank, Folake Ani-Mumuney says it's simplyFirstBank creating a 'Wow December to Remember' experience for all as a bankfor all generations.

Forher, #FirstBankIssaVybe offers a variety performance; FirstBank is not justconsidering financial well-being but also the entire well-being for customers.That is why it is enabling opportunities for families to come together tocelebrate and enjoy premium concerts, plays, fashion and food, and gave outover 500 mostly VIP tickets per campaign, which cost from N15,000 to N50,000.

"Weare delighted with our achievements and consider the yuletide a good way ofidentifying with our customers and appreciating their support. We want them tohave the best of fun through this period. Through different expressions, westrive to support our heritage; the value systems we believe in and createopportunities for families to bond across generations.

"Thecarefully curated experiences speak to our ethos, what we believe in and whatNigerians would appreciate. We do not just concentrate like some other brandson specific areas, or just one name; we are true enablers across the raft, andoffered variety. We also use the opportunity to further deepen supportfor arts and job creation.

"Wealso spread the program across the nation with sponsorship of Igue Festival inEdo State, and Calabar Carnival in Cross River State. With our partners,#DecemberIssaVybe, we curate across the country as a whole. We supported Wakathe Musical in 2017 which was also taken to Abuja in 2018," she noted.

Meanwhile,the campaign has seen customers treated to fantastic experience in previouseditions and many are looking forward to the 2021 edition. From the excitingAlternative Sound 4.0, held at Terra Culture on 5 December, 2019 to thememorable Cardi B live in Lagos by Livespot Concert on 7 December 2019 and theunforgettable "An Evening with FBNHoldings" held on 13 December, 2019 to thepleasure overload of Island Block Party at Oniru Lagos on 14 December, luckycustomers and followers of the Bank's social media handles were given freetickets to have loads of fun!

Also,in the bouquet of fun extravaganza was Teni - The Billionaire Experiencemusical concert held at Eko Hotel on Monday, 16 December 2019 which had manycustomers thrilled to the finest of tunes by the Billionaire crooner and otherguest artistes present. The annual Nativeland music festival at MuriOkunola Park was another event for the yuletide which has since itsinauguration in 2016, had top class performances by A-lists artistes.

Youthand teenage fashion lovers were not left out; as with Street Souk, they had afeel of current trends and creativity in the fashion industry. The event heldon 18 December 2019. Keen on getting exposed to the best and latest designs,wears and fabrics in fashion, then the African Fashion Week Nigeria was anotherport of call. The event which held 20 - 21 December, 2019 attracted leadingplayers in the fashion industry and deepened the fashion appetite and interestof participants.

Buildinginto Christmas was Flytime Rhythm Unplugged, starting on 20 December at the EkoHotel and Suites. The 5-day music festival event had performances of leadingand top artistes in the country. Olamide, Burna Boy, Tiwa Savage, MI, Ycee,Patoranking, Mayorkun, Teni, Zlatan, Joeboy, Fireboy, B Red, Tolani, Jeff Akoh,Oluwadamilola thrilled fun lovers to the best of tunes topping charts not justin Nigeria but the continent. On the wheels of steel was DJ Neptune, DJConsequence, DJ Obi, and DJ Cuppy.

KizzDaniel's Toro concert on 26 December 2019 and Tu Face's musical show on 28December built up to the wrap-up of the list of December events with Future,the American trap music sensation scheduled to perform live in Lagos. TheFuture Live in Concert held 29 December 2019 at the Eko hotel. The 80s boyband, New Edition performance at the FlyTime Music Festival in Lagos was alsoelectrifying with Burna Boy Live, Davido Live and many more in action!

Forplays, the campaign has featured sponsorships of Moremi and Oba Eshugbayi playwhich focused on highlighted history of Lagos: the struggle over water taximposed by the British on the people of Lagos and the expulsion of ObaEsugbayi, who stood against the tax, to Abeokuta. The play was from the stableof Joseph Edgar of the iconic Duke of Shomolu Production.

Twolucky fans, Tina Ediale and Timilehin Anibaba, amongst others got to see theirfavourite star Davido Live in Concert; another winner, Azeez Animashauncouldn't believe his luck when he got a VIP Rhythm Unplugged ticket while somegot special treat watching ace actress Omotola Jalade Ekeinde as Esumirin inMoremi The Musical.

Somesocial media followers also scored invitation to parties including Island BlockParty, All Black Everything; conferences Golas Grit Grind 2.0; festivals:Native Land, Plamwine Festival; and pop up sales: Mente de Moda.

TheFirstBank #DecemberIssaVybe and #FirstBankIssaVybe giveaway fest is again setto reward old, new and potential customers with tickets to premium eventsaround Lagos.

AndYes, we know you want to attend these events and yes you can. Just followFirstBank on any of its social media pages - Facebook: First Bank of NigeriaLimited, Instagram: @firstbanknigeria, and Twitter: @firstbankngr - look outfor the posts announcing the giveaway and follow instructions to experiencemaximum party #vybes this season.