Lagos, NG • GMT +1
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The Media plays a vital role in informing, sensitizing, educating and enlightening the society.
It therefore becomes more effective, when it deploys the use of 'Analytics' in its operations.
At the 2nd Quarterly roundtable on 'The Role of Analytics in Shaping the Nigerian Media Industry', Prof Charles Okigbo guest speaker at the event, gives insight on the value of 'Analytics to the Nigerian Media Industry'.
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